Lexus - Driven By Intuition

Never the type to shy away from innovation, thrill-seeking Japanese vehicle giants, Lexus, continue to inspire with their latest commercial, ‘Driven By Intuition’. Their latest quest to pioneer new technology features the seventh generation self-charging ES hybrid, as it adheres to a script and storyline written exclusively by artificial intelligence.

The ground-breaking ad is the result of a technical collaboration between AI wizards, Visual Voice and The&Partnership who utilised 15 years of data to develop and train the AI to reach the finished result. Directed by Oscar Award-winning Kevin Macdonald, the spot was edited at Big Chop with VFX, sound design and music by sister company, Big Buoy.

‘Driven by Tuition’ will be shown across digital, social and cinema channels throughout Europe from today.


ECD – Dave Bedwood 

Producer – Rick Carter 

Executive Producer – Charles Crisp 

Business Director – Benedict Pringle

Account Director – Catherine Lynch  

Account Director – Jamie Harris 

Planner – Matthew Bamford-Bowes

Production Company 

Production Company – Carnage 

Director – Kevin Macdonald 

Producer – Sophie Weldon

Production Manager – Seb Jowers 

Partner / Executive Producer – David Van Der Gagg

DOP - Ottar Gudnason

1stAD – Benjamin Gill

Art Director – Drogo Michie

Documentary Director – Tom Barbor-Might 

Facility Company 

Production Company – Icon Films 

Line Producer – Alex Molea

Production Manager – Elena Tibichi


Edit House – Big Chop 

Editors – Matthew Felstead & Shaun Gardiner  

Post Production

Post House – Big Buoy 

VFX Supervisor – Tim Davies 

VFX – Daniel Cullen

Colourist – Mark Horrobin 

Producer - Glen Percival 

Executive Producer - Andy Salem 

Sound Design

Sound House – Big Buoy

Sound Designer – Scott Little

Music Composer - Nick Olsouzidis

Sherry Collins