Giffgaff - Small Vs Big


Giffgaff’s 2018 Brand Campaign will launch with a striking 60 second film created in collaboration with Rattling Stick’s Ed Morris.

The single-shot film is beautiful in its simplicity.  A young woman stood in front of a parked car in a nondescript setting delivers a thought-provoking monologue exploring the advantages of ‘small’ and challenging the conventional idea that ‘big’ is always better.  The camera slowly zooms towards the simply-dressed protagonist as Siouxsie & The Banshees’ 1978 classic ‘Hong Kong Garden’ gradually becomes more audible. 

Tom Evans and Olly Courtney came up with the initial concept of Small vs Big. Ed Morris conceived the idea, wrote the script and directed the commercial and shot the stills campaign.

Sherry Collins