The Problem is Not Seeing the Problem
Joanna Bailey, along with Mullen Lowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising.
The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.
It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.
Helen Hadfield from Snapper said ‘We had a great cast and a lot of fun doing it and are very chuffed to have made it. It was a chance to be a force for good and it’s very nice to be able to do that. No one belongs in a box or sits in a certain category, we have a common humanity, let’s embrace it.’