Vauxhall - Jack & the Beanstalk

The Coffee & TV studio team created an original, crafted animated take on the traditional Jack & the Beanstalk fairy tale for Vauxhall. For the Backward Stories international campaign, devised by McCann, Coffee & TV stylistically payed homage to the traditional illustrated fairy tale book, while infusing it with a modern, contemporary look and feel. Creating a rich, consistent and detailed environment, inhabited by bespoke and original characters.


Creative Agency: McCann Velocity

Agency Production Director: Charlotte Hopkins

Creative Directors: Martin Allan and Jonny Grew @ Coffee & TV

Art Director: Steve Waugh @ Coffee & TV

Character Design & Development: Josh George @ Coffee & TV

CG: Martin Allan, Jonny Grew, Josh George, Catherine Elvidge, Amy Heyes, Adam Lindsey, Adrian Russell, Richard Costin @ Coffee & TV

Grade: George Neave @ Coffee & TV

Sherry Collins