016 Pitch Cool (Eloise King)

016 Pitch Cool (Eloise King)


Pitch Cool featuring cover star Eloise King, Director / Creative Director / Executive Producer, plus 15 other stand-out Black talent working in the creative industry right now.

Forward by Jenn Nkiru, Artist & Director at Iconoclast

Cool. I’ve always considered it a superpower: A keen knowing of oneself and the confidence this knowing brings to you, those around you and your admirers. 

There’s an inner peace with what is and what could be in true cool, and that’s why we all love it, any concept of it and are attracted to it. A sense of being at some level of peace, embracing this and flipping it into your own superpower is where we’re all (if we keep it real) seeking to get to: We all want a healthy relationship with ourselves and our planet, full of self-expression. 

It’s so easy with everything taking place socially, politically and environmentally, to get seduced by antiquated ideas of commercial-driven cool. However, I invite us all to take up (at this point in history) a new cool — a macro and a micro kinda cool: One full of urgency for getting to know who we are and each other. A revolutionary kinda cool: One that starts within. Our planet and our collective sanity is desperate for this kinda peace, this kinda cool. 

There’s a quote by Grace Lee Boggs that I’ve been referencing for a couple of years that really holds up what I want to say here:

“People are aware that they cannot continue in the same old way, but are immobilized because they cannot imagine an alternative. We need a vision that recognises that we are at one of the great turning points in human history, when the survival of our planet and the restoration of our humanity require a great sea change in our ecological, economic, political, and spiritual values.” 

Now is a time for imagination. Our only constant is change. It’s time for us to tap into ourselves and each other to reveal our superpowers and to embrace the widest set of ideas, people and modes. This is what we need as a matter of urgency to collectively shift the tide to get us to where we need to be.

This issue of Pitch embraces just this — an updated version of cool: The alternative, the always present but not often celebrated. I invite you all to keep in mind those presented in this issue and this new kinda cool I’ve spoken about here, when commissioning, championing and celebrating cool new work: Are your choices tapping into a superpower kinda cool and is it getting us closer to where we all collectively want to be? These are tall requests, but this is also the sea change our industry and our planet needs right now.

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Eloise cover photography: by Derrick Kakembo