PITCH FUTURES
Inspire our future creative talent.
Launched in 2017, Pitch Futures is an initiative founded by Sherry Collins to inspire and educate primary and secondary school children about the creative industries and the opportunities available within it.
Over 300 schoolchildren have attended the Pitch Futures Creative Class with creative agencies, creative festivals, and schools in the UK and Jamaica.
PITCH FUTURES LONDON 2025
Pitch Futures Creative Class of 2025.
We met with our Pitch Futures Creative Class of 2025 in Hackney, London.
Speakers Abraham Asefaw, Entrepreneur and Creative Innovator; Valentina Culatti, Global Director Creative Strategy and Production at Snapchat; Annika Allen, Head of Diversity, Equity, and Inclusion at All3Media; Jackie Lockinger, Senior Manager of Programming and Editorial for the EU at Vevo; and Greg Francis, Writer and Director, shared knowledge on the creative industries and the opportunities available within it.
Inspiring our Pitch Futures Super Stars to find their passion and to believe in themselves.
PITCH FUTURES CREATIVE JAMAICA
Pitch Futures Creative Jamaica student, Adrianna, Negril Primary. Film by Kia Moses.
The children will create a new world.
On Friday, May 31st, 2024, we woke up for Pitch Futures Creative Jamaica at Negril Primary.
The Pitch Futures Creative Jamaica hybrid creative class was in session with our Pitch Pioneers in person and online.
Kia Moses, Jamaican director, screenwriter, and creative director, shared the trailer from her award-winning short film, Flight, as part of her talk on Storytelling from idea to screen.
Pitch Futures Creative Jamaica students learned about the future of AI and how to create together from Laura Jordan Bambach, co-founder of Uncharted, in her talk on Artificial Intelligence Futures.
Abraham Asefaw, entrepreneur and creative innovator, gave a talk on What is creativity? And shared with the students that we are all creative people, capable of problem solving for the greater good of our societies and planet.
Talks were followed by Creative Art Therapy with problem-solving, a session I led with the students, supported by the Pitch Futures team.
Adrianna, a Pitch Futures student, shared that one of her favourite lessons from the day was learning that creativity could be “an actual job for people.”
Pitch Futures Creative Jamaica students, Negril Primary.
PITCH FUTURES IN ADLAND
Pitch Futures Creative Class was hosted by creative agency adam&eveDDB hosted with primary school children from St Anne's Primary School in London. The children learned about the different career paths in the creative industries. They heard from creative team behind their favourite John Lewis adverts and got to pitch their own ideas for future adverts.
Pitch Futures at HAVAS
Pitch Futures held its first Creative Class with Havas London. Year six children from Rushmore Primary School, our pilot school, had the opportunity to visit the creative agency and learned about what creative directors, strategists, producers, and account directors do in their roles.
The children also had the chance to work with Havas’ creative teams on live briefs and brainstormed ideas together in groups. The children then presented their own ideas to the creative team at Havas, who gave feedback. The winning team with the best idea was presented with medals.
Pitch Futures at D&AD Festival
Year five children from Rushmore Primary School attended Pitch Futures at the D&AD Festival and learned about the latest innovations and job roles in the creative industries.
Click to watch Pitch Futures at the D&AD Festival.
Pitch Futures Launch in 2017
Pitch Futures was launched with D&AD. Children from Rushmore primary school in Hackney, London, our pilot school, met with talent to learn about the advertising creative industry. The children met with our film crew and were interviewed on what it meant to be creative.
Sherry Collins with the children from Rushmore Primary School in Hackney, Trefor Thomas, Chief Creative and Marketing Officer, OSTC Ltd., and Agenda, Photographer and Creative, RIP, at the launch of Pitch Futures.
