About Sherry Collins & The Pitch Fanzine

Sherry Collins is the founder of The Pitch Fanzine, a creative platform, media brand, and global movement connecting the United Kingdom, Jamaica, and the wider world through storytelling, talent, and opportunity.

Born in Jamaica and raised with a deep connection to culture, community, and imagination, Sherry’s work is rooted in a clear belief: creativity is not just expression, it is infrastructure. It builds industries, creates jobs, and shapes the future of nations.

After moving to the UK at 13, Sherry built her career across the advertising, film, and media industries, gaining first-hand insight into both the power of the creative sector and the barriers that prevent many talented individuals from accessing it. That tension between potential and access became the foundation for her work.

In 2015, she founded The Pitch Fanzine.

What began as an independent magazine, Pitch Magazine, has evolved into a multi-layered ecosystem spanning editorial, film, education, and live experiences. Today, The Pitch Fanzine operates as a cultural and commercial bridge, connecting global brands, investors, and creative talent with emerging opportunities across the UK and Jamaica.

Through its editorial platform, The Pitch Fanzine tells the stories of people shaping culture across industries, including film, advertising, technology, agriculture, climate innovation, and entrepreneurship. Campaigns such as Pitch Amazing Jamaican go beyond storytelling; they are designed to spark collaboration, shift narratives, and position Jamaican excellence on a global stage.

At the core of this ecosystem is Pitch Futures, an education-and-experience-led initiative inspiring the next generation of creative talent. Through international programmes, workshops, and immersive retreats, Pitch Futures connects young people from the UK and Jamaica with industry leaders, giving them real access to creative careers, tools, and networks.

Alongside this, The Pitch Fanzine is developing new platforms, including Pitch TV, The Pitch Creative House in Jamaica, and international creative residencies, building a long-term foundation where stories are not only told but also created, taught, and lived.

Sherry’s work sits at the intersection of culture, education, and economic development. She is not just building a media brand, she is building a pipeline: from youth to industry, from local talent to global opportunity.

Her network reflects this ambition, bringing together a powerful, inclusive community of investors, global brands, creative leaders, technologists, educators, and cultural institutions across the UK and the Caribbean.

For her contributions to the industry, Sherry Collins received the Creative Circle President’s Award, recognising her work in opening pathways and championing inclusion within the creative sector.

At the heart of everything Sherry builds is a long-term mission:

To strengthen the creative and economic bridge between Jamaica, the Caribbean, the United Kingdom, and the world, creating opportunities, building industries, and empowering future generations.

Because for Sherry Collins, this is bigger than the media.

It’s about freedom.

Free Jamaica and Free the world.

And save the planet.

Mentoring

Sherry Collins actively mentors a growing community of over 250 emerging creatives entering the industry, offering direct insight into navigating, accessing, and succeeding within the creative sector.

Through her Wednesdays at 2:30pm Newsletter, alongside more intimate conversations and guidance, Sherry shares real-world knowledge drawn from her experience across advertising, film, and media. Her approach goes beyond inspiration, focusing on practical pathways, mindset, and industry access.

This mentoring sits at the heart of Pitch Futures, where the next generation of creative talent is supported, nurtured, and connected to real opportunities across the UK and Jamaica.

Campaigns & Cultural Impact

Sherry Collins’ work is rooted in using storytelling as a tool for change, creating campaigns that challenge industry norms, open access, and shift cultural narratives.

In 2018, she launched #AssumeNothing, an anti-racism campaign highlighting the experiences of Black women at the Cannes Lions International Festival of Creativity. The campaign sparked industry-wide conversation and was covered by major media, including the BBC.

In 2019, Sherry partnered with Sky to launch Pitch Our Stories, working directly with local authorities and youth centres across London. The initiative connected over 160 young people with industry professionals, offering direct access to Sky’s marketing teams, as well as open days and career opportunities.

In 2020, Sherry launched Why bother about racism? a powerful Storyletters series exploring race, identity, and lived experience, alongside the realities of building The Pitch Fanzine.

That same year, Sherry introduced Life Lessons Learned, documenting her journey growing up in Jamaica between the ages of 6 and 13, and her later experiences in the UK creative industries, laying the foundation for future storytelling projects, including Call her, Kenisha.

Today, her storytelling continues through The Pitch Fanzine’s weekly editorial rhythm, where she shares the ongoing journey of building a global creative ecosystem with her audience of inclusive, super-creative people.

Philosophy & Voice

Sherry Collins creates from instinct, experience, and cultural awareness, reading the world, and responding through story, platform, and action.

Her work exists within a wider mission: 

To contribute to a new world shaped by knowledge-sharing, creativity, and access.

She describes herself as:

A Jamaican Freedom Fighter, for the people.

Committed to the creative and economic freedom of Jamaican people, and to building pathways for future generations through Pitch Futures.

Her work spans platforms and expressions, including:

Pitch TV: documenting stories and journeys

Call her, Kenisha: original storytelling rooted in Jamaican childhood and culture

Dad’s Life Medicine: product and wellness storytelling rooted in heritage

The Pitch Creative House in Jamaica: a future space where stories are created, taught, and lived

At her core:

Sherry is human, creates from vision and builds for freedom.

Free Jamaica and Free the world.

And save the planet.