Gemma Yin

Director At Greatcoat Films

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Gemma Yin describes her introduction to animation as “a baptism by fire.” Not long after graduating, the director (represented by Greatcoat Films) bagged herself the role of Head of Video at indie fashion mag Tank, which turned out to be pivotal for developing her mixed-media style. “That’s when I introduced the photography and live action element,” she explains. “We’d be taking fashion photography stills or sequences, and making them into videos, when it was a transitional point for online video. I had to make so many videos a week, and the turnaround was super quick. That’s when I learned to improvise. Sometimes I’d just be given three stills and told I had to make a 30-second video, and I had to just figure it out.”

Check out Gemma’s showreel HERE

Edvinas Bruzas