Siána Scott
Founder of BEAU Beauty ltd
Interview by: Sherry Collins with intern writer Fiona Okeke / Photography by: Broadway Studios
A product developer by day, founder of BEAU Beauty Ltd Siána Scott is also a qualified nail technician, violinist, and nail varnish manufacturer. She believes that colour can be a true expression of ourselves and would love to see everyone shine as brightly as they possibly can through the colours they choose to wear.
What inspired you to launch BEAU?
I was tired of not being able to find the bright colours I was looking for. I wanted to offer colours that you couldn’t find on the high street, colours that give confidence, take you out of your comfort zone and really show your personality without needing to say a word.
You’re a qualified nail technician and worked as a mobile technician, how has this experience benefitted your brand?
It puts me in a position where I can offer good advice to people who want to understand how their nail polish can last longer. It has allowed me to understand the issues that people face so I can create better products and content.
How are your products different? What’s your USP?
The difference is that my main focus is bolder brighter colours. I also offer custom colour requests that they cannot do in small quantities and I have a nerdy gifting range that appeals to tabletop gamers. My brand also stands for equality and I don’t use gendered language when addressing my audience.
You mentioned that your products are ‘handmade with love’ and I read that your family is involved in getting your products ready for shipping. How important is it to bring them along with you on your journey?
My family is my foundation. I’m lucky to have such a supportive family that believes in me and my vision, and who are willing to do as much as they can to help me get there. I don’t just do this for me, I do this for them and all the people I can help with my business.
How do you decide on your polish colours and how often do you launch these?
I look at my current range to find gaps and I also do market research. I aim to launch new colours every season and this is usually three new additions to each range.
How do you use colour for self-expression?
I always liken nail polish to clothes. Every decision you make about your appearance is your expression of self to the world, your body is a canvas! Why stop at clothes, why not add your nails in and throw in some nail art too?
You currently sell your products through your site, other platforms and at local markets, how do you find these different customer experiences affect your brand?
Markets are the best. I get to talk to the customer and get real-time feedback. They also are the core of my business; it is important to meet them and connect. I make business decisions about what to introduce next because of these conversations.
Where do you see your brand in the future?
I want BEAU to be known as the brand that really cares about the consumer and the community. We are in a world where big brands can become so out of touch with people, I don’t want to be that brand. I want people to be at the core of what I do and the decisions I make.
